Terms of Service

These Terms of Service ("Terms") govern your use of the website located at digitalcrosssection.com and the marketing, lead acquisition, and educational advertising services provided by The Digital Cross-Section ("we," "us," or "our").

By accessing our website, initiating text message communications with us, or participating in a campaign test run, you agree to be bound by these Terms.

1. Nature of Services

The Digital Cross-Section is a business-to-business (B2B) client acquisition partner for professional artificial turf installation contractors. We design, deploy, and manage branded educational advertising funnels that pre-educate homeowners on base preparation, drainage, and realistic pricing before booking on-site estimates on the contractor's calendar.

2. Exclusivity & Territory Protection

To ensure maximum pipeline performance and avoid conflict of interest, we operate on a strict one partner per primary service territory model. While an active contractor partner is enrolled in a market, we will not deploy campaigns for direct competitors within that defined geographic radius.

3. The Test Run Terms & Conditions

Our pilot test run is designed to demonstrate campaign performance with zero upfront agency retainers:

• Direct Meta Ad Spend: The contractor partner funds a minimum advertising budget of $50 per day, paid directly to Meta Platforms, Inc. through the contractor's own ad account. The contractor maintains visibility and ownership of the ad account and spend.
• $0 Agency Build & Management Fee: We absorb all setup, ad copywriting, educational report design, lead capture configuration, and follow-up sequence build costs for the initial test campaign.
• First On-Site Visit: No agency management fee is charged before the first homeowner visit for an on-site estimate generated by the campaign takes place. Ad spend remains the contractor's responsibility.

4. Ongoing Partnership & Cancellation

Once the first on-site estimate visit generated by the campaign takes place, the ongoing management fee begins if the campaign remains active:

• Monthly Territory Retainer: $997 per month after the first on-site estimate visit, plus Meta advertising spend paid directly by the contractor.
• Month-to-Month Flexibility: There are no mandatory 6-month or 12-month lock-in contracts. Partnerships operate month-to-month.
• Cancellation & Clean Exit: Either party may terminate or pause ongoing campaigns at any time upon written notice (including via SMS or email). If a contractor elects not to continue before the first on-site estimate visit, no ongoing agency management fee is owed. The contractor retains its leads, prospects, and ad accounts.

6. Platform Disclaimer

This website and our services are not affiliated with, endorsed by, sponsored by, or associated with Meta Platforms, Inc., Facebook, Instagram, Google, or YouTube. "Facebook" and "Instagram" are registered trademarks of Meta Platforms, Inc. All other trademarks belong to their respective owners.

7. SMS & Communication Consent

By voluntarily sending an SMS text message to our published phone number (+1 (307) 263-8808), you consent to receive direct conversational text messages regarding territory availability, campaign setup, and partnership operations. Standard message and data rates may apply depending on your wireless provider. You may opt out at any time by replying STOP.

8. Intellectual Property & Ownership

• Contractor Ownership: You retain full, unencumbered ownership of your Meta ad account, your business brand, customer records, yard measurements, and all leads generated during our engagement.
• Proprietary Systems: Our underlying educational funnels, proprietary calculator frameworks, and conversion logic remain the intellectual property of The Digital Cross-Section.

9. Limitation of Liability

To the maximum extent permitted by law, The Digital Cross-Section and its operators shall not be liable for any indirect, incidental, consequential, or punitive damages, including loss of profits, data, or business opportunities, arising from the use of our website or services.

10. Governing Law

These Terms shall be governed by and construed in accordance with applicable commercial laws, without regard to conflict of law principles. Any dispute arising under these Terms shall be resolved through good-faith commercial negotiation or appropriate commercial legal venues.